Brand Executive - German

  • Job Reference: 00000337-1
  • Date Posted: 25 March 2022
  • Recruiter: Supply Chain People Ltd
  • Location: Northampton
  • Salary: £28,000 to £30,000
  • Sector: Retail, FMCG, Manufacturing
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: Barbara Robertson
  • Email: barbara@supplychainpeople.co.uk

Job Description

Brand Executive - DE Germany

£28k - £30k, 25 days holiday, pension, free parking.

This is an international consumer product brand leader that has seen rapid growth over the last 3 years. The company has more than doubled in turnover and is making significant investments as a fast-growing SME business. They have a dynamic and well-resourced marketing team operating in multiple worldwide markets. This is a business built on sustainability values, who are actively pursing being a business as force for good. 

Key Responsibilities:

  • To be a brand champion for the German market. Responsible for executing the Company’s cross-channel marketing strategy in the German market to drive key objectives such as increasing brand awareness, new customer acquisition and brand engagement.
  • Have a deep understanding of the German consumer and how best to reach them at every touchpoint.
  • Responsible for collating German consumer feedback to feed into overall Brand, New Product Development and Customer Care objectives.
  • Localisation of globally developed campaigns to drive German promotional and campaign plan to deliver best results.
  • Deliver local market insights and feedback to ultimately drive more meaningful communication and activations in the German market.
  • Social media management - maintain and manage existing and new market specific social media accounts.
  • Community management – build effective relationships with German audiences and be the point of contact for social customer care.
  • Champion social listening techniques for the German market.
  • Responsible for continual German market competitor monitoring and analysis.
  • Support with media communications for the German market to secure placements in all areas of the media landscape including print, broadcast, online media and more.
  • Support the influencer outreach program for the German market - researching key influencers to work with and responsible for despatching, monitoring and tracking all samples.
  • Work closely with third party education partners such as Healthcare Professionals to help drive consumer awareness and education within the German market.
  • Responsible for spotting German market and consumer trends.
  • Regular market reporting and analysis to monitor and track KPIs.

 

Requirements:

  • Previous experience working in a consumer facing marketing role.
  • Excellent spoken and written German and English language skills.
  • Confident communicator with the ability to build strong relationships.
  • Analytical with the ability to identify where the opportunities lie.
  • Creative thinking and solutions-driven to drive opportunities.
  • Consumer-centric attitude with the ability to understand and relate to consumer behaviour.
  • Strong research skills with a deep understanding of our brand and the category/market we are playing in.
  • Good organisational and planning with strong attention to detail.
  • Presentation skills with the ability to clearly articulate market insights and results.
  • Social media and tech savvy.
  • Adaptability with the ability to work on numerous things at any one time.
  • Self-motivated individual with the ability to work independently and be effective in your role with little supervision.
  • A passion for the brand and what it is trying to achieve.

This an opportunity in a fast-growing ethical business to grow as the business develops.

For more information.  Apply now!

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