Email Marketing Manager

  • Job Reference: 1337
  • Date Posted: 6 April 2021
  • Recruiter: Supply Chain People Ltd
  • Location: Northampton
  • Salary: £28,000 to £33,000
  • Sector: Retail, FMCG, Manufacturing
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: Barbara Robertson
  • Email: barbara@supplychainpeople.co.uk

Job Description

Email Marketing Manager

Working closely with the eCommerce Manager & the Head of Marketing, you will be responsible for the implementation of the company’s global email marketing strategy targeting consumer, trade, and internal stakeholders for an award wining and fast-growing international brand leader. 

Previous experience working in an eCommerce/digital/email marketing team is essential and a good understanding of all areas of email marketing, from content creation to strategy, deployment, testing, analysis and optimisation.

 • Lead operational delivery, optimisation & reporting of all email campaigns, including performance metrics & ROI.

• Plan, create & deploy effective, automated customer life-cycle and personalised campaigns across markets.

• Drive innovative ideas and solutions in response to customer requirements and changing market conditions.

• Consistently leverage data and customer insights to improve our customer journey and channel ROI.

• Design email marketing campaigns across key global markets - knowledge of HTML and Adobe suite (InDesign, Photoshop and Acrobat) are required.

• Build & deliver email marketing campaigns across key global markets using our email service provider for our B2C and B2B email channels.

• Copywriting & proofreading email content.

• Devise and implement A/B and sending time testing plans to optimise email performance with a focus on increasing engagement and conversion metrics.

• Understanding email in an international context to maximise ROI.

• Produce post-campaign analysis – monitoring and reporting on campaign results and making recommendations to improve campaign effectiveness

• Database analysis – cleansing, merging, updating, and reporting on the quality of data.

• Ensure all QA processes are followed, and campaigns are successfully delivered.

 Ideally you will have 3 years + experience in an email marketing role managing multiple large-scale email marketing campaigns.  Experience in building automated, lifecycle / customer journey email communications and optimising online funnels and campaigns to increase revenue in an international B2C business will be highly desired.  Additionally, you’ll be a confident user of HTML, CSS, InDesign & photoshop; and ideally experienced with Ometria ESP.

On offer is a salary £28k - £33k 25 days holiday, and benefits.  This is an excellent opportunity in a purposeful business that is rapidly growing.

By applying for this job, you are agreeing to the Supply Chain People Privacy Policy and thereby give consent to the processing of your personal information.  If you decline to agree to this Policy/ give consent, we regret that we will not be able to assist you with your job search.

Successful applications will be contacted within 7 days.  Hopefully we will speak with you soon.

 Supply Chain People Ltd are an employment business.