Email Marketing Manager

  • Job Reference: 1337
  • Date Posted: 6 April 2021
  • Recruiter: Supply Chain People Ltd
  • Location: Northampton
  • Salary: £28,000 to £33,000
  • Sector: Retail, FMCG, Manufacturing
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: Barbara Robertson
  • Email:

Job Description

Email Marketing Manager

Working closely with the eCommerce Manager & the Head of Marketing, you will be responsible for the implementation of the company’s global email marketing strategy targeting consumer, trade, and internal stakeholders for an award wining and fast-growing international brand leader. 

Previous experience working in an eCommerce/digital/email marketing team is essential and a good understanding of all areas of email marketing, from content creation to strategy, deployment, testing, analysis and optimisation.

 • Lead operational delivery, optimisation & reporting of all email campaigns, including performance metrics & ROI.

• Plan, create & deploy effective, automated customer life-cycle and personalised campaigns across markets.

• Drive innovative ideas and solutions in response to customer requirements and changing market conditions.

• Consistently leverage data and customer insights to improve our customer journey and channel ROI.

• Design email marketing campaigns across key global markets - knowledge of HTML and Adobe suite (InDesign, Photoshop and Acrobat) are required.

• Build & deliver email marketing campaigns across key global markets using our email service provider for our B2C and B2B email channels.

• Copywriting & proofreading email content.

• Devise and implement A/B and sending time testing plans to optimise email performance with a focus on increasing engagement and conversion metrics.

• Understanding email in an international context to maximise ROI.

• Produce post-campaign analysis – monitoring and reporting on campaign results and making recommendations to improve campaign effectiveness

• Database analysis – cleansing, merging, updating, and reporting on the quality of data.

• Ensure all QA processes are followed, and campaigns are successfully delivered.

 Ideally you will have 3 years + experience in an email marketing role managing multiple large-scale email marketing campaigns.  Experience in building automated, lifecycle / customer journey email communications and optimising online funnels and campaigns to increase revenue in an international B2C business will be highly desired.  Additionally, you’ll be a confident user of HTML, CSS, InDesign & photoshop; and ideally experienced with Ometria ESP.

On offer is a salary £28k - £33k 25 days holiday, and benefits.  This is an excellent opportunity in a purposeful business that is rapidly growing.

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Successful applications will be contacted within 7 days.  Hopefully we will speak with you soon.

 Supply Chain People Ltd are an employment business.